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Introduction

 Commercialization of the agriculture has been the priority of various agricultural programs at the recent times which has increased substantial marketable surplus of various agricultural commodities like vegetables, fruits, species, cash crops and other agricultural products within the country. With the increase in the volume of marketable surplus, the need for assured market outlets has become very necessary.

This calls for improvement in the overall agricultural marketing system. Agribusiness Promotion and Marketing Development Directorate (ABPMDD) is the major government institution entrusted for carrying out various activities relating to agribusiness promotion and marketing of agricultural products.

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